The Bouqs Co. Noticed by The Wall Street Journal

Colorful Rose Bouquets

Simply compare websites or social media between The Bouqs and the corporate flower conglomerates and it’s pretty obvious that we are different. The Wall Street Journal took notice of us last year when investors backed the company.

What did they like about us? The simplicity. No gimmicks. No bait-and-switch pricing schemes to dupe customers into paying 2-3x the advertised prices. Transparent business practices and pricing structure is a recipe for success.

A new online florist, Inc., has raised $1.1 million in seed funding to disrupt an industry that the company says is ripe for innovation.

The financing round was led by Quest Venture Partners and Siemer Ventures, with participation by angel investors Mich Mathews, the former chief marketing officer at Microsoft Corp.;Institutional Venture Partners Partner Dennis Phelps; Bonobos Inc. Chief Executive Andy Dunn; and Trunk Club Inc. CEO Brian Spaly.

The Los Angeles startup, known as Bouqs Co., will use its seed money to hire new marketing and tech talent and to move into permanent offices, said founder and CEO John Tabis. The four-employee company went through the Amplify.LA accelerator and has been operating out of its “entrepreneurial campus.”

Read the full article here.

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