Women’s Equality Day is just one more opportunity for us to fully celebrate the powerful impact that women have in our communities. We’re proud of the many women in our very own #Bouqsfam both in the U.S. and South America who work to bring their dreams to life and affect positive change everyday.
To celebrate this unique day, we reached out to a fellow entrepreneur who is forging her own path in the sustainable fashion space. Speaking with trailblazer Danielle Nagel of the feminist apparel brand Dazey LA gave us insight into the challenges and successes that female business owners face.
By the time Nagel founded Dazey LA, she already had a lifetime of experience in the world of fashion design. The self-taught artist got her start creating graphics for companies like Urban Outfitters, Anthropologie, and Forever 21. In 2016 she took the leap into entrepreneurship and launched her own T-shirt line, Dazey LA, with the mission of empowering women through inspirational designs.
And yes, Nagel’s T-shirts make a statement! She’s hand-drawn dozens of head-turning prints such as Babes Against Bigots, Normalize Nips and Stand For Something. Dazey LA has since expanded into a full range of apparel that now includes swimwear, rompers, and clothing for men. Everything she designs is created to spark a conversation. This summer, her brand released a self-care series with prints that carried messages advocating for mental health. Her designs reflect what she is feeling passionate about in the moment, combined with trends that she witnesses happening in our society.
Outside of apparel, Nagel is committed to connecting with local women and empowering them to pursue their own dreams and ambitions. These Dazey Ladies are not only ambassadors for the brand, but are also given the resources to build up their own empires. Nagel co-founded the Biz Babes coworking space in downtown Los Angeles as a place for local women to collaborate, learn, and get bizzy on their businesses!
In honor of Women’s Equality Day, we got in touch with the powerhouse behind this woman-owned business and asked Nagel a few questions about her one-of-a-kind label. We learned that this multi-hyphenated founder has indeed created an inspiring cultural movement in L.A. and beyond.
What were the challenges you faced when you first started out and how have they changed over time?
I always say taking the leap to leave your cozy job and start your own company is the hardest part. Certainly production and logistics are always a fun challenge. I’m not one for list making, or organization, or numbers so all that stuff I’ve learned to outsource or hire people who are great at that.
What’s your favorite shirt or clothing item and what meaning does it hold for you?
My favorites are always changing! For summer I’m loving the Prioritize Happy ruffle tank. It’s such a fun and colorful style that also serves as a reminder to check in with yourself and make sure you’re actually taking time to enjoy life. Because what’s the point of all the hard work if you’re not even happy!?
What inspires you?
Lately it’s been just taking time to stop thinking for a second and observe. Just to let inspiration come to me naturally as opposed to forcing it. I like to take walks around town and write down ideas based on things I see or think up!
What defines a “good day” for you and Dazey LA?
A big day where I’m intimidated to start but feel accomplished and relieved at the end! Sometimes designs seem daunting, but when they’re done and I’m excited about something new I’ve created that’s the best feeling. Or the feeling after a big lookbook shoot is done and went amazing! Those are the days where I’m on cloud nine at the end and deserve a glass of bubbly to celebrate!
How does Dazey LA support its employees?
We like to give our employees free reign. We trust them and let them work from wherever they want. This gives them time to make their own schedule and have time for their creative pursuits outside of Dazey. I’m always open to ideas and take their input seriously.
What’s your pie in the sky vision for Dazey LA?
I want us to be the one stop shop for gorgeous female-owned goods online. I want to build out the brand and really have a massive shop with a ton of different options, aside from just fashion. I also want to continue to expand our media through video and story telling.
What is your message to others who are looking to make an impact in their communities?
Be true to yourself, if what you’re doing doesn’t have your whole heart you will get burnt out. People can tell when something is authentic and will connect to that.Shop All