When you order flowers online from other websites there’s virtually no way to know where they came from. Some sites may say that flowers are grown, sourced, and distributed by local florists, but that isn’t exactly the case.
Most of the time when you send flowers online they ship from random farms located anywhere from Southeast Asia to Africa, the Mediterranean to South America. What you don’t know is that the flowers often arrive over a week old already. They go from the farm to the local distributor to the international distributor to the wholesaler to the retailer – either a website or local florist.
In the process, they get refrigerated or sometimes even frozen to prevent them from wilting. What arrives at your door typically will last a week at best, because it isn’t truly fresh, even if it appears so initially. An average of 1 in 3 flowers dies in the process, wasting millions of dollars in shipping and growing costs, which is ultimately passed on to the consumers in higher flower prices.
Reasons Farm-Direct Flowers Are Better
Anytime you can buy farm-direct flower arrangements you add days (or even weeks) to the lifespan of your bouquet. If we haven’t sold you yet, here are8 reasons to buy farm direct flowers:
1. Fresher
Ideally, you don’t want flowers that waste time sitting in freezing warehouses or on un-insulated shipping containers. That way the flowers that arrive are still strong and fresh blooms. This way the flowers are more beautiful and more fragrant.
2. More Affordable
No added middlemen costs are passed on to customers. No wasted or lost product, and simpler shipping operations give consumers a better deal than they’d get elsewhere. A little-known fact in the flower industry is that on average 1 of every 3 flowers is lost in the shipping and distribution chain. Buying direct saves time, money, energy and reduces industry waste, passing those savings to customers. For wedding flowers or Mother’s Day flowers this is a perfect way to save a buck AND get better quality.
3. Longer lasting
The younger the blooms are upon arrival the longer they will last. Though it somewhat depends on the care the flowers receive upon arrival, farm direct flowers are a few days old, instead of weeks old if purchased from distributors and most local shops. This means they can last up to 2-3 weeks.
4. Support the community
Buying farm direct flowers means we can provide our flower farmers better margins than the traditional flower industry. This allows them to provide better working conditions and product quality for their employees and communities. It also allows them some flexibility in growing options. It makes eco-friendly and sustainable growing practices easier to adhere to, which would not be possible with a traditional sourcing route. The environment should buy direct and it’s better for the people on the receiving end of the flowers.
5. Known supply-chain
A farm knows exactly what they have in stock and what they do not. Middlemen wholesalers often times are unaware of what is regionally or locally available. You don’t know if the flowers are coming from farms that practice ethical labor practices or are good for the environment. When you order from The Bouqs Co., we share the farms from which your flowers are sourced so you get to know the people who grow those beautiful blooms.
6. High Quality
Flowers have ideal conditions where they grow robust and healthiest. For instance, our farms in Ecuador receive more hours of sunlight at a higher altitude in the Andes mountains. This climate gives roses unique growing conditions so roses grow larger blossoms and thicker stems. The higher altitude means roses take a little longer to develop but the long sunlight hours due to proximity to the equator means they receive an abundance of energy to fuel their development. Overall, roses from Ecuador are prized for being larger, more robust, and possessing stunning looks.
7. Substitutions are Much Rarer
When you purchase flowers for delivery across the country from traditional florists, you aren’t ordering the exact recipe. Many times when you order flowers online from other websites that distribute via local florists, certain flowers are out of stock or unavailable and the florist is forced to replace them with something else. The local florist you source from will make substitutions based on availability and might add whatever blooms are on hand. When you order our blooms direct from the farm, your stems are cut after you order and shipped directly to you. Often, you don’t know until the bouquet arrives at your door and is NOT what you ordered.
8. Support Sustainable Farming
Because our farmers receive better compensation, we can help incentivize them to continue to invest in more sustainable and eco-friendly farming practices. We only work with farms that minimize waste, recycle water, and work on improved energy efficiency.
Why Farm-Direct Flowers Are Better for Businesses
Buying farm direct flowers allows you to know exactly what you will receive. You, or your employees, clients, or partners can enjoy the flowers longer. You can feel good that your company supports better business practices (eco-friendly, sustainable, ethical). We ensure that whether you are ordering flowers for a group of retail or offices across the country or flowers for a large installation, that you receive consistent beautiful blooms even if you’re locations are thousands of miles apart. This consistency means you can count on us to keep all your spaces fresh and vibrant. And if you didn’t know, corporate gifting can increase productivity too! We can also help you with tops on the best office plants and how to take care of your office plants.
Kindness, Community, and Fresh Flowers
It’s our goal to provide you with floral experiences with exceptional quality flowers, a community-focused approach, a simplified approach that makes ordering flowers easier than ever before and offer both timeless and current, up-to-date designs
At The Bouqs, our mission is to revolutionize the way we commemorate life’s moments by connecting people to gorgeous artisan-designed floral experiences with flowers from responsibly farmed sources. We help make ordering flowers online a better experience for our customers and our farm partners.
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