“Being a good farmer is difficult because we’re not working in a predicable environment. One day there might be a rainstorm; the next, our Volcano might erupt.”
We recently caught up with JP Montufar, The Bouqs Company Co-Founder and Farmer-in-Charge.
How does your day begin?
The day begins around 6am, with a drive down La Avenida De Los Volcanes – the Avenue of the Volcanoes. The road stretches from the city of Quito to the farms along the Volcano. It’s beautiful. We stop along the way at each of our farms to catch up with the farmers and check on the flowers. The commute can take up to 3 hours each way.
Is there a formula to farming success?
Like anything else, there’s no magic formula to success. Farming is tricky, because nature is tricky. Nature is always asking us to be better, to think smarter, to be more efficient.
We’re dedicated to growing the most beautiful flowers for our customers, while maintaining farming practices that won’t harm the environment. The easiest way to farm is not always the best way. The oldest farming practice is not always the best practice. And the newest pesticide to hit the market is almost never the safest.
I have to find ways replace chemical pesticides with organic substances that will be cost-effective, and non-toxic to the environment and to the growers. And we have, which is a big reason why The Bouqs Company has had such success.
What’s your favorite part of the job?
That’s a tough one. I love my job. One reason is the people. Nice people work in floriculture. I work everyday with happy people who love what they do, who love flowers. The job is difficult and demanding at times, but we work hard together and support each other. Coming to work is a delight. And what could be better than that?
Watch JP in action here:
Shop Volcano roses here!