2023 ushered in a maximalist, “enjoy the moment” vibe, and the popularity of flowers is soaring! For a lot of people, the beginning of a new year means it’s time to get down to the business of planning an event. Fundraisers, conferences, weddings and more will be filling up the calendar in the coming months, and there are so many details, including flowers: they telegraph the mood and tone of your event through color and style.
The good news is that you can make a big impact with flowers, stay with current trends, and stay on track with a little help from The Bouqs Co. Our floral event specialists are here to make sure this part of your planning goes smoothly. And we’re here to share some trends and tips to help you maximize the impact of your event with a unique floral signature. Let’s collaborate to make this year’s events unforgettable!
The Events in Our Lives
What events do we illuminate with flowers? They happen in every aspect of our lives. Whether personal, professional, public or private, carefully planned, or spontaneous, flowers punctuate the occasion. But the messages they convey vary. The mood-lifting effect of flowers has been studied, so a little attention to how you use them can have a big payoff.
Weddings
Clearly here, the message is love, and flowers are an obvious choice. But look at all the creative ways lovers express their passion through flowers. Have you ever been to a wedding that felt brimming with romance and goodwill? There’s a good chance the flowers and plants in the decor are fueling those feelings.
Flowers can tell a story about the celebrated couple, as well as celebrate the loved ones they bring into their story. It’s a beautiful, symbolic way of sharing history, hope, true friendship, love, and a big, bold future. As weddings become more unique and personal, we love helping to make love stories come alive with vibrant flowers!
Coming of Age
When we celebrate milestones of maturity, we are also celebrating youth. Qinceañeras, bar and bat mitzvahs, sweet sixteens, confirmations, and of course, graduations, are all about reaching an age of more adult responsibility, while celebrating the relative innocence still present in youth.
Flowers inform these entries into a new phase of life in very meaningful and personal ways. The choices for bouquets, centerpieces, and floral accents reflect cultural histories, beloved flowers and colors, and hopes for a bright future. This year, with pop culture trends going bold, there’s no need to shy away from over-the-top floral decor.
Brand/Product Launch Parties
You might think flowers are an accessory or afterthought for a business event. Actually, they’re more important than many folks realize. There’s been a lot of attention recently to the impact of flowers on mood, and that impact definitely translates to the positive feelings people get about a new brand or product.
Using color matching, design style, and placement, you can enhance positive responses to your brand, creating a bigger sense of acceptance and goodwill. Whether your launch takes place in corporate offices or at one of the top event venues in Denver, flowers are a powerful way to elevate the atmosphere and make your event truly unforgettable.
Internal Marketing
Similarly, internal brand or product reinforcement calls for enhancing enthusiasm and confidence amongst those involved in its success. There’s a reason successful companies focus on hyping up the company within the company – the result is more hype, which means more success. Employees who love making and selling a product bring customers who love the product – and recommend it!
So it makes sense to pay attention to details like flowers to evoke feelings of creativity and inspiration that relate directly to the company culture and the brand or product. The holistic approach to company culture often makes the ultimate difference in success.
Ceremony/Gala/Fundraiser
These events are ubiquitous for planners, and all feature flowers prominently. This is where our events team really makes a difference. Again, flowers are more important than ever in evoking a mood, so it’s important to spend some attention on choosing a theme. But many planners have templates they work from, changing details like color and bloom per event.
That’s where The Bouqs can collaborate with you to take your fine-tuned system to its pinnacle, with the most up-to-date trends in event flowers and decor, as well as the longest-lasting blooms for maximum impact. Our focus on these details, plus yours on the unique, personal goals for each event, should make for a year of brilliant events!
Private Parties
There are so many important occasions and events in life, we couldn’t possibly think of them all! Such is the nature of an evolving world, with new reasons to commemorate, celebrate, or mark in our history. Individual stories matter, new turning points, and milestones are evolving, and flowers make all these events more joyful and open to connection.
Every event, whether public or private, is worth an infusion of floral symbolism. There are endless ways to express creativity and evoke a positive mood with flowers and plants.
Choosing Flowers for an Event
Our professional events team is always here to collaborate with you on getting the most out of your event flowers. We have a few guidelines here to help you plan.
Budget
It’s important to set your budget first, and be candid with your florist. A good florist will maximize your budget with impactful choices, based on expert experience.
Seasonal Choices
Look for flowers that are in season and climate appropriate. This ensures that you get fresh, long-lasting flowers that are grown with the least artificial interference. It is also likely to keep the cost lower.
Go Local
Consulting local sources can help ensure reliable seasonal choices and reduce costs. Local businesses will give attention to details that are more specific to your region and are close by, so they are very valuable to the success of your event.
Know Your Audience
Who are your guests, and what mood do you want to create? There are cultural customs, family traditions, generational differences, and more to consider. Giving proper respect to these details will be noticed and appreciated.
Environmental concerns are a factor at many events these days. If an event is centered around sustainability or conservation, this may call for using live plants and sustainably sourced flowers in the decor.
Color and Style
Last, but definitely not least, let’s talk about the most important detail – the flowers themselves. Flower symbolism is strong, so it’s good to be mindful of a few key factors.
Color can send your message in several ways. For an event centered around a youth milestone, pastels and white are prominent, with daisies and lilacs featured as representations of purity. Red, purple and pink say love, romance, and passion. And for brand marketing, go with the company colors, of course!
The style of your arrangements should be unique to your event, but there’s a growing trend toward sustainable and responsibly sourced offerings from delivery companies like The Bouqs, with a mission of true sustainability.
Trends
One of the most talked about recent trends is maximalism, so the choices are bold and creative. Event trends in cities like Los Angeles and New York are setting the stage for big, over-the-top style and environmental responsibility. The flower of the year is the exotic orchid, a definite tone-setter. It brings showstopping flower power together with live plant sustainability in true 21st-century fashion and sits in friendly company with the following all-in trends.
Barbiecore really shook up the maximalist trend with a “have it all” attitude that has swept up a diverse and fierce following. Look for big, lush, bright pink bouquets and punctuations of vividly colored flowers to be a big hit.
Expect to see a lot of all-white bouquets, a very popular current look, and bouquets filled with lavender. Self-care is still trending, and these clean, holistic care-centered bouquets evoke spa vibes.
To get ultimate mileage from bouquets, DIYers are repurposing flowers with enchanting results. Dried flower bouquets, place markers, and keepsakes are making a strong comeback, inspiring unique wall hanging and garland decorations. Pressed flowers are appearing in invitations and announcements, event programs and place cards, and gift bags. There are infinite ways to infuse flowers into every aspect of your event.
A movement has been growing to bring live plants into event decor, with an increased focus on conservation and sustainability. Small succulents, climate-friendly plants, and seeds are often given as guest favors and participant gifts. For an event with a culinary focus, seedlings or seeds for edible flowers make a delightful take-home gift!
Event Solutions from The Bouqs
In an ideal world, planning an event would be infused with all the anticipatory excitement of the event itself. But things can get hairy. We’re here to help with a couple of ways to make ordering flowers for any event easier. Let our event experts take on some of the work, or take advantage of discounts, flexible and free delivery, and more with our flower subscription service. It’s our passion to make your event stand out with our long-lasting blooms and sustainably sourced, climate-friendly options!
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