Meet the farmer

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Farmer Juan Pablo

Ecuador

Since opening Agrinag in 2003, Farmer Juan Pablo has learned a lot –– the art of raising roses, the importance of empowering your employees, and the value of the earth. Besides launching an innovative profit-share program that turned the farm’s 500+ staff members into micro-entrepreneurs, Agrinag is a founding member of Fair Commitment, an invite-only label for farms committed to environmental and wildlife care.

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