Privacy Policy


Effective as of December 6, 2021

Thank you for visiting (the “Site”), a service to help you shop for the most beautiful and sustainable flower bouquets. When you browse or use the Site, The Bouqs Company mobile application (the “App”), other related applications or online services offered by The Bouqs Company (together with the Site, the “Service”), purchasing any floral goods through the Service, or entering into any other transactions on the Service, The Bouqs Company (the “Company,” “The Bouqs,” “we,” “us” or “our”) will collect certain information about or from you.

By visiting, browsing or otherwise using the Service, you consent to our collection, use, storage, deletion, transfer to the United States, and sharing or other disclosure of information relating to you as set forth in this privacy statement (the “Privacy Statement”). This Privacy Statement is effective as of the date set forth above. If you do not accept this Privacy Statement, please do not use or access our Service, purchase goods through the Service, or enter into any transactions on the Service with The Bouqs.

This Privacy Statement answers the following questions:

  • What information do we collect from or about you when you use the Service?
  • How do we use such information?
  • How do we share such information?
  • What choices do you have about the collection and use of your information when you use the Service?
  • What security measures do we take to safeguard such information?



When you use the Service, we collect three types of information about you:

  • (1) information you submit via your use of the Service,
  • (2) information regarding your use of the Service collected by us as you interact with the Service, and
  • (3) information from any third party websites, services and applications (each a “Third-Party Website”).

For example, we may collect personal information when you create an account on the Service (an “Account”), subscribe to our newsletter, participate in Service feedback, questionnaires, surveys, or contests, participate in forums and chat rooms, purchase a product through the Service, or receive customer or technical support. Below, we detail the specific types of information we collect from our users --


When you create an Account, you will provide information such as your name, username, password, postal address and email address. You acknowledge that this information may be personal to you, and by creating an Account on the Service and providing personal information to us, you allow others, including us, to identify you, and therefore, you may not be anonymous. We may use your contact information that you provide through the Service to send you information about our Service or to add you to our list to receive marketing emails. Our marketing emails tell you how to “opt-out.” If you opt out, we may still send you non-marketing emails. Non-marketing emails include emails about your Account and our business dealings with you. We also reserve the right to contact you when we believe it is necessary, such as for Account recovery purposes.


If you purchase goods or services through the Service, we may ask you to provide certain financial information so that we may effect a payment transaction. As part of the payment system, we or third parties performing sales processing services on our behalf will collect, store and use information, such as your name, address, credit card number, phone number, and your e-mail address, in order to process the transaction and provide you the Service you requested. In addition, the payment system will also collect information regarding the actual bill payment transaction, including the date and amount paid.


We automatically receive and record information from your web browser when you interact with the Service, including your IP address and cookie information. Generally, the Service automatically collects usage information, such as the number and frequency of visitors to the Service. Use of the App. When you use the App, we may collect certain information about such use, including the location of your mobile device, your mobile device ID, type of device and operating system you use to access our App; your activities within the App; and the length of time that you are logged in through the App. We and/or our partners may associate such information with certain of your online behaviors, such as opening emails or browsing websites.


Like many websites, we employ cookies in certain areas of the Site to allow us to provide information to make your online experience more convenient and to enhance your experience with the Service. A user may configure his or her web browsers to accept , reject or delete the cookies, or to notify the user when a cookie is being set. However, if you disable or refuse cookies, then certain features of our Service may be inaccessible or not function properly. Each browser is different, so check the "Help" menu of your browser settings to learn how to change your cookie preferences.

We use cookies to identify that your web browser has accessed aspects of the Service, to send personalized emails based on your browsing experience, and may associate that information with your Account if you have one.

A tracking pixel is a transparent graphic image (usually 1 pixel x 1 pixel) that is placed on a web page and allows for the collection of information regarding the use of the web page that contains the tracking pixel. We use third-party ad servers to support tracking pixels and cookies.

You may see Bouqs advertisements on your devices and these ads may be targeted to your device based on information the advertiser has gathered about your online or offline behavior, or other data about your interests. These online ads are sometimes called “interest-based” or “targeted” ads. Like most companies that operate commercial websites or apps, The Bouqs Company works with third-party advertising networks, which collect certain information about our customers and visitors to our websites and apps, serve ads for us and others, and measure their effectiveness.

We may also log information using digital images called web beacons on our Service or in our emails. We may use web beacons to manage cookies, count visits, and to learn what marketing works and what does not. We may also use web beacons to tell if you open or act on our emails.

We and/or our third party partners may gather information about you using the above tracking technologies to customize advertisements or content. It may be possible for our third-party business partners to combine such information with other information in order to identify your email address or other personally identifiable information about you. For example, the cookies may reflect de-identified demographic or other data linked to data you voluntarily have submitted to us, e.g., your email address, which we may share with a data provider Visitors can express their choices for display advertising, through the following platforms: Digital Advertising Alliance opt-out platform or the Network Advertising Initiative opt-out platform.


In compliance with California legislation, AB370, effective January 1, 2014, our practices in responding to “do not track” signals and collecting user information over time and across a network of websites when you visit the Service are as follows: We do not honor the request of “do not track” signals sent by your browser when you visit the Site.


Shine the Light Law

Under California law, our customers that are California residents may request certain information regarding our disclosure of their personal information to third parties for direct marketing purposes and opt out of such sharing. Please contact us as set forth in Section 17 to exercise these rights.

The California Consumer Privacy Act (“CCPA”)

Terms used in this section and not otherwise defined have the meaning given to them under the California Consumer Privacy Act of 2018 (“CCPA”).

In the preceding 12 months, we collected and disclosed for a business purpose and/or sold the following categories of personal information about California consumers:

Category Examples Collected? Categories of Recipients for a Business Purpose Categories of Recipients for a Selling
Identifiers Name, postal address, phone number, email, address, username and password Yes Data analytics vendors, IT service vendors, email distribution vendors, social media marketers, marketing and digital advertising agencies, market survey companies, cloud services. Data analytics vendors, IT service vendors, email distribution vendors, social media marketers, marketing and digital advertising agencies, market survey companies, cloud services.
Personal information categories listed in the California Customer Records statue Name, postal address, phone number, email address, payment card number Yes Data analytics vendors, IT service vendors, email distribution vendors, social media marketers, marketing and digital advertising agencies, market survey companies, cloud services, payment processors. Data analytics vendors, IT service vendors, email distribution vendors, social media marketers, marketing and digital advertising agencies, market survey companies, cloud services, payment processors.
Characteristics of protected classifications Age, sex, color, religion, national origin, disability status, veteran status Yes Data analytics vendors, email distribution vendors, social media marketers, marketing and digital advertising agencies, market survey companies. Data analytics vendors, email distribution vendors, social media marketers, marketing and digital advertising agencies, market survey companies.
Internet or other similar network activity Browsing history and information regarding a consumer's interaction with an internet website application, or advertisement Yes Data analytics vendors, IT service vendors, email distribution vendors, social media marketers, marketing and digital advertising agencies, market survey companies, cloud services. Data analytics vendors, IT service vendors, email distribution vendors, social media marketers, marketing and digital advertising agencies, market survey companies, cloud services.
Geolocation data IP address data Yes Data analytics vendors, IT service vendors, email distribution vendors, social media marketers, marketing and digital advertising agencies, market survey companies, cloud services. Data analytics vendors, IT service vendors, email distribution vendors, social media marketers, marketing and digital advertising agencies, market survey companies, cloud services.
Inferences drawn from other personal information Profile about a consumer reflecting the consumer's preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes. Yes Data analytics vendors, IT service vendors, email distribution vendors, social media marketers, marketing and digital advertising agencies, market survey companies, cloud services. Data analytics vendors, IT service vendors, email distribution vendors, social media marketers, marketing and digital advertising agencies, market survey companies, cloud services.

Where applicable, if you are a California resident you may have the following rights under CCPA in relation to “personal information” we have collected about you as defined in the CCPA; these rights are to the extent required by the CCPA and subject to verification and any applicable exceptions:

• Right to Know/Access: You have the right to request that we disclose certain information to you about our collection and use of certain personal information about you as described below:

  • The specific pieces of personal information collected;
  • The categories of personal information collected;
  • The categories of sources from whom the personal information is collected;
  • The purpose for collecting the personal information; and
  • The categories of third parties with whom we have shared the personal information.

• Right to Delete: You have the right to request that we delete personal information.

• Right to Opt Out. You have the right to opt out of the sale of your personal information to third parties. To opt out of the sale of your personal information, please click the “Do Not Sell My Information” link or submit a request using one of the methods outlined below.

Freedom from Discrimination: You have the right to be free from unlawful discrimination for exercising any of the rights above.

To make a request in relation to the above rights, please contact us by:

To fulfill your request, we will need to verify your identity. Only you, or someone legally authorized to act on your behalf, may make a request related to personal information collected about you. To designate an authorized agent, the authorized agent must provide sufficient information that allows us to reasonably verify that they have been authorized by you to act on their behalf.


Our Service uses Google AdWords and Google Analytics to help us learn about who visits our Site and what pages are being viewed. Google AdWords and Google Analytics uses cookies to help us analyze how users use the Services. The information generated by the cookie about your use of the Service (including your IP address) will be transmitted to, and stored by, Google on their servers. Google will use this information for the purpose of evaluating your use of the Services, compiling reports on website activity for us and providing other services relating to website activity and Internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. Google will not associate your IP address with any other data held by Google. By using this Service, you consent to the processing of data about you by Google in the manner and for the purposes set out above.


Our Service interfaces with social media sites such as Facebook, Twitter, Pinterest, Instagram, and YouTube and may allow you to log in or create an account using your existing social media accounts. If you login to the Service through such a third party site, we access and collect information about your use of the third party site and information you provide to such third party site. If you choose to share information from the Service through those third party sites, you should review the privacy policy of that service.


To support and enhance the Service, we may serve advertisements, and also allow third-party advertisements, through the Service. These advertisements are sometimes targeted and served to particular users and may come from third-party companies called “ad networks.” Ad networks include third-party ad servers, ad agencies, ad technology vendors and research firms.

Advertisements served through the Service may be targeted to users who fit a certain general profile category and may be based on (1) anonymized information inferred from information provided to us by a user, (2) Service usage patterns of particular users, or (3) your activity on a Third-Party Websites.


We are committed to complying with all aspects of the Children’s Online Privacy Protection Act. We do not knowingly collect or solicit any personal information from children under the age of 13. Users are not permitted to give to us the personal information of any children under the age of 13 for delivery purposes or any other reason. If you are under 13, please do not attempt to use or register on our Service or send any personal information about yourself to us.

In the event that we learn that we have collected personal information from a child under age 13, we will delete that information where reasonably possible. If you believe that we might have any information from or about a child under 13, please send a detailed message to [email protected].


You agree that we may use your information collected via the Services: (1) to provide to you and communicate with you about the services, content, features or products you use or request; (2) to customize and optimize the content or advertisements you receive when you use the Service, and otherwise enhance or improve your experience, our Service, or our delivery services; (3) to analyze and improve our services, which may include traffic, usage, and navigation patterns related to your activities on the Service and the links we provide to Third‑Party Websites or advertisements; (4) to secure your Account and prevent fraud; (5) to protect our or third party rights or interests; (6) to send you commercial or marketing messages including, without limitation, newsletters and email communications about our products or services, or those of our partners; (7) in any other way we may describe when you provide the information; and (8) for any other purpose that we believe in good faith is necessary to protect the security or proper functioning of our Service or delivery services.


We may share the information we collect from you under the following circumstances:

When You Otherwise Consent to Sharing Your Information. We may ask for your consent to share your personal information, and if you agree, we will share your personal information accordingly. For example, we may ask whether you wish to participate in promotional offers that require Bouqs to share your personal information with a partner in order to redeem the promotion. If you agree to participating in the promotion, we will share your personal information as directed.

Protection of Rights. We may share your information if we have a good faith belief that (1) access, use, preservation or disclosure of such information is reasonably necessary to satisfy any applicable law, regulation, legal process, such as a court order or subpoena, or a request by law enforcement or governmental authorities; (2) such action is necessary to detect, prevent, or otherwise address fraud, security or technical issues associated with the Service; or (3) such action is appropriate to protect the rights, property or safety of The Bouqs, its employees, clients, or users of the Service.

Business Transfers. If we become involved in a merger, acquisition, change of control, bankruptcy proceeding or other transaction involving the sale of some or all of our assets, stock or a line of business, user information, including information collected from you through your use of the Service, could be included in the transferred assets. Should such an event occur and the acquirer will use your information contrary to this Privacy Statement, we will use reasonable means to notify you through a prominent notice on the Service. By using the Service, you are giving us consent to transfer your information to a third-party in a business transfer as described here.

Service Providers. We may share your information with third-party vendors or service providers that we engage for the purpose of operating the Service, including for fulfilling product orders or processing information on our and your behalf. For example, we may partner with other companies to process payments for the Service. Additionally, we may partner with or utilize other companies to host our email system or to process, analyze, and/or store data. While providing services for us, these companies may access your information. To the extent applicable, we require these entities to comply with this Privacy Statement and appropriate confidentiality and security measures. Without limiting the generality of the foregoing, you authorize us to share (1) your name, email address, mailing address and recipient information with services providers such as PayPal, Federal Express and United Parcel Service in connection with processing of orders and (2) your name and email address with other services providers that we utilize to provide customer support, marketing and other services. We strongly advise you to read each of their privacy policies.

Aggregated and De-Identified Information. We may aggregate your information with information about other users. We may also de-identify your information by removing characteristics (such as your name or email address) that make the information personally identifiable. You expressly authorize us to make any use of such aggregated and/or de-identified data, including, without limitation, sharing such aggregated and/or de-identified data with third parties.

We may also share your information if we deem it necessary in our sole discretion to protect our legal and legitimate business interests.

When a consumer purchases flowers and other products via the Service to send to a third party, the consumer’s identity and related information will not be disclosed to the recipient, except if the consumer themselves elects to disclose their identity to the recipient, such as via the contents of the gift message.


Please be aware that we cannot control the activities of third parties to whom we provide data, and as such we cannot guarantee that they adhere to the same privacy and security procedures as The Bouqs.

When you click on a third-party logo or URL displayed on our Service which links you to a different website, our Privacy Statement no longer applies, and you must read the privacy policy of the third party to see how your information will be handled on their website. If you cannot find their privacy policy, then you should contact the respective webmasters of those websites to obtain information regarding their information collection, use and disclosure policies. We are not responsible for their collection and use of your information.


We may give you the option of declining any future offers or information about new products, promotions or services. In addition, many of the “mailings” we may send you, such as newsletters, have procedures within them to cancel the receipt of any future mailings.


This Privacy Statement is intended to cover collection of information from residents of the United States. The Services and the services upon which the Services are hosted are located in the United States. Information you submit using the Services or that we collect about you via your use of the Services will be transferred to and stored in the United States. By visiting the Services, you authorize this transfer.


The information we collect about you when you use the Services is stored on servers that are located in secured facilities and protected by protocols and procedures designed to ensure the security of such information. In addition, our employees and agents who have access to your personal information are trained in the maintenance and security of that information. However, no server, computer or communications network or system, or data transmission over the Internet or mobile network can be guaranteed to be 100% secure. As a result, while we strive to protect user information, we cannot ensure or warrant the security of any of your information, and you acknowledge and agree that you provide such information and engage in such transmissions at your own risk. Once we receive a transmission from you, we will endeavor to maintain its security on our systems.


This Privacy Statement is governed by, and construed under, the laws of the United States of America and the laws of the State of California, excluding its choice of law provisions.


This Privacy Statement is effective as of the date stated at the top of this Privacy Statement. This Privacy Statement may change from time to time, and we will post all changes on the Site. You understand and agree that you will be deemed to have accepted the updated Privacy Statement if you use the Service after the updated Privacy Statement is posted on the Site. If at any point you do not agree to any portion of the Privacy Statement then in effect, you must immediately stop using the Service.


If you have any questions or concerns about this Privacy Policy, please contact us at [email protected] or by postal mail at:

The Bouqs Co
Attn: Privacy Officer
4094 Glencoe Ave
Marina Del Rey, CA 90292

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