Meet Janell,
Founder of Clam & Clasp

Q: Tell us a little bit about your business!

A: I design jewelry that is handcrafted in California using sustainably collected seashells. My goal is to create elevated, unique pieces that you can wear for everyday elegance. I started Clam & Clasp in 2017 after watching the documentary Chasing Coral and learning about the significant dangers facing our oceans. I knew I wanted to get involved and give back, and thought what better way to spread awareness about ocean conservation than to create beautiful jewelry that is literally a piece of the sea? 20% of profits from each purchase are donated to an organization focused on ocean conservation, and I strive to make each aspect of my business as sustainable as possible. 

Q: Which women have you been inspired by during your career?

A: There are so many amazing women who have inspired me over the years, but the ones that have made the biggest impact are those in my family. I come from a line of female entrepreneurs, starting with my grandma who came to the US from Vietnam with her 4 children during the war. She went from having nothing and barely speaking English to successfully opening and running multiple nail salons. My mom followed in her footsteps and started her own company, while raising 3 girls and never missing a dance recital or spelling bee. I’m so grateful for the examples they continue to set for me and their constant support.

Q: Tell me about a small daily ritual that makes you feel powerful/like yourself.

A: I sit and have breakfast (usually a smoothie and cup of matcha) every morning with my husband and our dog. Even if we’re running late and it’s just for 5 minutes, that time really helps center me and get my day started on a positive note.

Q: How do you celebrate the women in your life?

A: I’m a big believer in knowing love languages, not just for your romantic partner, but in all relationships! I try to think about how the woman I’m celebrating feels most loved - would she want a gift (Bouqs flowers are a go-to), a text telling her how proud I am of her, or to go out to dinner together? I try to make it personal so she feels super special. 

Q: What advice would you give to women who want to start their own business? 

A: I would say make sure you clearly define your personal mission and the mission of your company. I think it’s important that you’re passionate about (ideally both of) those missions. Having that passion to come back to and remind yourself of your “why” can make getting through the hardships of starting your own business a little more manageable, and also help lead you to create the right messaging and for the right people.